Technology has been disrupting every sector, and when it comes to publishing, it is no different! There has been a significant shift in the entire publishing landscape with the introduction of new technology. With change comes challenges, but to adapt and evolve into something better or become obsolete is a choice that remains.
If you talk about the publishing scenario a decade ago, desktops or internet were hardly accessible by all. But considering the current scenario, things have changed drastically. Even in the remotest corners, people have access to the internet, devices like cell phone, tablets etc. Life has become much more convenient with ease of access. The far-reaching and interactive nature of the internet represents new possibilities in how industries are organised in relation to production and consumption.
Prior to this change, newspapers were a dominant source of media. But with changing times and evolution of digital devices, it can be counted as just one of the many options. In case of books, journals or magazine publishing, you have e-books besides social platforms like Facebook, Twitter, G+ etc to make your content available to a large audience. This change in model is challenging the ownership of rights, reduced duplication cost, distribution and storage, the editing processes and content transmission. Apart from this, the sales and marketing of both physical and electronic content also gets impacted. Continue reading “How is technology changing the publishing landscape?”